If you want to increase the number of leads you receive through your pay-per-click campaign, you’ll need to be strategic and organized. Search engines have complex administration dashboards, which must be monitored and fine-tuned to achieve the best results. Keywords, ad copy, and ad schedules all must be researched and refined to maximize your return on investment. Landing pages, too, need to be monitored and A/B tested to ensure they’re working to their full potential. If you’re unsure how to make the most of your pay-per-click campaign, consider working with a professional agency. This agency will help you optimize your ad performance and drive success with your pay-per-click campaign.
Pay Per Click Campaigns
The first few weeks are crucial to the success of your pay-per-click campaign. You must collect data, evaluate the effectiveness of your ad copy, and decide which keywords are going to work best for your business. Aim to measure your ROI every two to four months, after which you’ll know if your investment is paying off. At the end of this period, you’ll know if the pay-per-click strategy is working or not.
Keywords are the foundation of your pay-per-click campaigns, but account structure is just as important. Improper account structure can wreak havoc on your account and reduce its performance. Campaigns are the highest-level element in paid search accounts digital ad blog. You may have just one campaign, or as many as dozens. WordStream’s AdWords Performance Grader offers a free and customizable report to determine whether your pay-per-click campaigns are working or not.
Ads are evaluated against their CTR to determine which keywords have the highest return on investment. While CPC is the maximum amount an advertiser can pay per click, it does not always indicate the actual cost of a click. A metric called the Quality Score, or QS, is a way to measure ad performance on a SERP. This score considers the relevancy of the ad, experience of the landing page, and other factors.
The primary goal of pay-per-click advertising is to lead a viewer to a website or other valuable action. Its benefits are many: it provides a platform for a business to advertise, and the consumer gets a better chance of finding the right content. Paid advertising is big business, and Alphabet alone earns $162 billion every year through its ad platforms. While Google Ads is the most common platform for pay-per-click campaigns, other platforms can also be effective.
The cost-per-click depends on the keywords you select for your ad. Thankfully, both Google and Bing will let you know how much the ads will cost you in advance. And you can also use tools such as Google’s Keyword Planner to find new keywords and phrases. Try a few different times to test out what works best for your brand and audience. You’ll likely find the optimal combination of keywords and the most profitable campaigns.